Smallfood, a Canadian microbial fermentation ingredients startup, claims that it’s about to change the alternative seafood sector thanks to a whole food ingredient it has developed. When added to seafood analogues, the company’s algae-based innovation improves taste and nutrition and helps match conventional seafood in terms of flavour, benefits, and, critically for consumers, price—all while being sustainable.

Smallfood is Canada’s only single-cell licensed aquaculture startup and its new ingredient is being hailed as seafood itself. While the company is not divulging the ingredient’s exact composition, microalgae definitely plays a central role. Smallfood has previously unveiled a strain of algae described as a “perfect protein” that can be used to create plant-based meats.